MKTG 2110 — Principles of Marketing
3 credits · Business & Information Technology
Description
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include; the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers.
Repeatable: up to 6 credits.
Prerequisites & Corequisites
None listed.
Sections
No sections scheduled.