MKTG 1220 — Small Business Marketing
3 credits · Business & Information Technology
Description
An overview of public relations principles, practices and purposes as applied to small business. Topics include basics of news release writing, media awareness, development and maintenance of a positive public image, branding, ethical marketing, and the relationships of public relations with advertising and marketing. Methods and practices used in small business are explored.
Prerequisites & Corequisites
None listed.
Sections
No sections scheduled.